The ACX Marketing Roadmap, our three-part series on promoting your audiobook from announcement to release, continues in this episode with part two – marketing your audiobook during production. This important phase of production is the time to build anticipation for your audiobook, and it’s full of great marketing opportunities. ACX-Perts Scott and Hannah are here with essential strategies for your pre-launch marketing campaign, including:
- Creating a marketing plan that involves your narrator in the process,
- Using your audio to build excitement with your fans and generate buzz,
- Laying the groundwork with audiobook reviewers,
- And how to create a marketing calendar that will set you up for launch day success!