When author J. Bengtsson self-published her first book, Cake, on Amazon, she had never so much as expressed an interest in being an author–she had no fans, no prior writing credits, no industry connections and her only social media outlet was her personal facebook page. That all changed when Cake became an unexpected overnight success and Bengtsson started connecting with her fans. Having no experience building an online authorial presence, Bengtsson relied heavily on her new fans, taking their advice when they told her she should have an author Facebook page, a newsletter, and a fan group, and engaging with them authentically along the way. This authenticity and consistent engagement with her fans has gained her a loyal fan community that celebrates her new releases and promotes her titles to other romance fans by word of mouth. Tune in to learn how you can build your own fan community from the ground up and why community is the new marketing.